Public Relations
"What exactly do you mean by public relations? "This question was posed to Jeffrey Millar of Millar Hollander during a recent workshop. His answer, "when the publics opinion matters." In a traditional sense, public relations refers to exposure, both positive and negative, regarding a company, issue, an organization, individual or brand. Public relations conduits include news media outlets (broadcast, print, web), public events, blogs, social networking and other outlets that are not directly paid a fee for acting as a media outlet. The Millar Hollander concept of public relations digs deeper, to the very essence of buy-in and the creation of stakeholders. Public relations simply encompasses how people perceive a brand. They determine if a consumer perceives your brand as good, cool and reliable or shady, underhanded and untrustworthy. Public relations refers to the control of all facets of a brands image.Our firm uses several methods to manage a brands public image. The commercials, print advertising, maneuvering and design elements we produce for your brand are designed specifically to fit with your target market. It goes beyond simple branding. Our firm is certainly adept at positioning a brand into the forefront of consumer conscious, but we are also adept at sculpting that image to generate favorable responses from your target markets. On top of dealing with the public, our firm also can deftly deal with the media. From local magazines, to television stations and newspapers, to the general market communities and pocket communities that make up the World Wide Web, Millar Hollander can tailor your public image in the community. PR also includes situation analysis, strategic planning, crises management and crisis management preparation, and many other aspects and activities that affect the way a brand interacts with the public, and the way the public interacts with a brand.
"What exactly do you mean by public relations? "
This question was posed to Jeffrey Millar of Millar Hollander during a recent workshop. His answer, "when the publics opinion matters."
In a traditional sense, public relations refers to exposure, both positive and negative, regarding a company, issue, an organization, individual or brand. Public relations conduits include news media outlets (broadcast, print, web), public events, blogs, social networking and other outlets that are not directly paid a fee for acting as a media outlet.
The Millar Hollander concept of public relations digs deeper, to the very essence of buy-in and the creation of stakeholders. Public relations simply encompasses how people perceive a brand. They determine if a consumer perceives your brand as good, cool and reliable or shady, underhanded and untrustworthy. Public relations refers to the control of all facets of a brands image.
Our firm uses several methods to manage a brands public image. The commercials, print advertising, maneuvering and design elements we produce for your brand are designed specifically to fit with your target market. It goes beyond simple branding. Our firm is certainly adept at positioning a brand into the forefront of consumer conscious, but we are also adept at sculpting that image to generate favorable responses from your target markets.
On top of dealing with the public, our firm also can deftly deal with the media. From local magazines, to television stations and newspapers, to the general market communities and pocket communities that make up the World Wide Web, Millar Hollander can tailor your public image in the community.
PR also includes situation analysis, strategic planning, crises management and crisis management preparation, and many other aspects and activities that affect the way a brand interacts with the public, and the way the public interacts with a brand.
